November 28, 2022Marketing

#36: Don’t Forget the Fine Print

Have you watched the documentary "Pepsi, Where's My Jet?" yet?

I'm on episode 2 right now, and I'm enjoying it. It's about Pepsi's TV ad promising (without any fine print whatsoever) to give away a Harrier Jet in exchange for 7,000,000 Pepsi Points.

It was a ridiculous offer, so Pepsi didn't think anyone would take it seriously. But one 21-year-old dreamer did.

I haven't seen the part detailing the trial yet, but there wouldn't have been any fiasco if somebody just remembered to add a simple fine print before airing the commercial.

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Hi, and thanks for reading! I'm Kishly, a cheerleader of creatives and copywriter turned marketing strategist. Bookmark this blog to read my daily atomic essays on marketing, compassionate productivity, creative living, and lifelong learning. Or subscribe to Process, my weekly-ish newsletter for young adults (and the young at heart) in pursuit of wisdom and wonder. ✨

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