September 8, 2022

Is It Marketing or Just Promotion?

In my first year as a wide-eyed copywriter and digital marketer, I thought marketing was all about pretty posters and witty slogans.

I thought it was all about bringing out the Don Draper in me and crafting creative promotional materials.

But that’s just promotion, which is only one out of the four Ps of marketing. Marketing is so much more than that.

There was a time in Prodigy when we sat and analyzed our output to the bones and compared which ads were “creative” enough. We were so focused on the artsy side of things that we paid little to no attention to systems, strategies, and sales.

But not anymore.

Marketing is both an art and a science. Today, we’re balancing creative genius with strategic plans.

Why the change of heart? Read here.

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