#52: Why Competitor Analysis Still Matters

Many business owners don't believe in the value of benchmarking against competitors.

They think it's a waste of time. They want to be unique, original, and they want to focus only on their customers.

But if you think about it, your competitors serve a chunk of your target market (they're not really competitors if you don't share the same target market—or at least an overlapping one).

So doesn't it make sense to check how they're giving value to the customers you want to serve but aren't?

Aren't you curious to know what your competitors are doing right to be able to attract a portion of your target market towards them—and away from you?

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Hi, and thanks for reading! I'm Kishly, a cheerleader of creatives and copywriter turned marketing strategist. Bookmark this blog to read my daily atomic essays on marketing, compassionate productivity, creative living, and lifelong learning. Or subscribe to Process, my weekly-ish newsletter for young adults (and the young at heart) in pursuit of wisdom and wonder. ✨