January 6, 2023•Marketing
#76: Creativity vs. Positioning
"In the positioning era, the key to success is to run naked positioning statements, unadorned by so-called creativity." — Ries
Check out this interesting history of the power of positioning. Pretty cool to find out how the concept was received back in the 70s, especially how the cool kids back then—creative ad agencies—reacted to statements similar to the bold claim quoted above.
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Hi, and thanks for reading! I'm Kishly, a cheerleader of creatives and copywriter turned marketing strategist. Bookmark this blog to read my daily atomic essays on marketing, compassionate productivity, creative living, and lifelong learning. Or subscribe to Process, my weekly-ish newsletter for young adults (and the young at heart) in pursuit of wisdom and wonder. ✨